We help some of the biggest (and smallest) companies in the world launch new ventures.
We help some of the biggest (and smallest) companies in the world launch new ventures.
We help some of the biggest (and smallest) companies in the world launch new ventures.
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About us
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About us
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About us
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We're a value creation company, helping ambitious teams launch new brands, products & services with greater precision and certainty.
Experience
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Experience
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Experience
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We de-risk innovation – from idea to market-ready launch.
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Why us
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Why us
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We use the latest tools and technology, to deliver a modular, AI-enhanced, faster and richer process than traditional research.
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We help you understand
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We help you understand
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We help you understand
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Messaging & Comms
1
Validation of whether your value proposition is clear and credible in consumer language. Insights into which claims are most believable and which create skepticism. Understanding of emotional resonance: which benefits trigger excitement, trust, or resistance. Recommendations on segment-specific language and tone that maximize connection.
Creative & Brand
2
Data on attention and recall for visual assets. Feedback on brand likeability and perception across different creative variants. Identification of design elements that improve shelf standout and digital engagement. Evidence for which creative variant performs consistently across phases.
Product Market Fit
3
A Clear understanding of which segments show strongest traction and where gaps remain. With evidence of differentiation vs. competitors, including areas of overlap and white space. Identification of adoption barriers such as pricing sensitivity, trust gaps, or cultural misalignment.
Commercial Viability
4
Proof that consumer interest translates into action: clicks, sign-ups, trial, and purchase (if possible). Price elasticity curves showing optimal ranges and promotional risks. Insights into conversion economics (CAC vs. LTV, ROAS benchmarks). Signals of repeat purchase intent and advocacy potential. Channel-specific learnings on where the product might perform best (e.g., Meta vs TikTok, retail vs DTC).
Messaging & Comms
Validation of whether your value proposition is clear and credible in consumer language. Insights into which claims are most believable and which create skepticism. Understanding of emotional resonance: which benefits trigger excitement, trust, or resistance. Recommendations on segment-specific language and tone that maximize connection.
Creative & Brand
Data on attention and recall for visual assets. Feedback on brand likeability and perception across different creative variants. Identification of design elements that improve shelf standout and digital engagement. Evidence for which creative variant performs consistently across phases.
Product Market Fit
A Clear understanding of which segments show strongest traction and where gaps remain. With evidence of differentiation vs. competitors, including areas of overlap and white space. Identification of adoption barriers such as pricing sensitivity, trust gaps, or cultural misalignment.
Commercial Viability
Proof that consumer interest translates into action: clicks, sign-ups, trial, and purchase (if possible). Price elasticity curves showing optimal ranges and promotional risks. Insights into conversion economics (CAC vs. LTV, ROAS benchmarks). Signals of repeat purchase intent and advocacy potential. Channel-specific learnings on where the product might perform best (e.g., Meta vs TikTok, retail vs DTC).
Messaging & Comms
Validation of whether your value proposition is clear and credible in consumer language. Insights into which claims are most believable and which create skepticism. Understanding of emotional resonance: which benefits trigger excitement, trust, or resistance. Recommendations on segment-specific language and tone that maximize connection.
Creative & Brand
Data on attention and recall for visual assets. Feedback on brand likeability and perception across different creative variants. Identification of design elements that improve shelf standout and digital engagement. Evidence for which creative variant performs consistently across phases.
Product Market Fit
A Clear understanding of which segments show strongest traction and where gaps remain. With evidence of differentiation vs. competitors, including areas of overlap and white space. Identification of adoption barriers such as pricing sensitivity, trust gaps, or cultural misalignment.
Commercial Viability
Proof that consumer interest translates into action: clicks, sign-ups, trial, and purchase (if possible). Price elasticity curves showing optimal ranges and promotional risks. Insights into conversion economics (CAC vs. LTV, ROAS benchmarks). Signals of repeat purchase intent and advocacy potential. Channel-specific learnings on where the product might perform best (e.g., Meta vs TikTok, retail vs DTC).
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Process
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Process
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Process
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Our process will tell you if your idea will work, or not.
We test and validate brand and business ideas in the real world - reducing risk and uncertainty before launching the real thing.
Strategy & Planning
1
We understand your hypothesis and develop a testing strategy & plan tailored to your needs.
Strategy & Planning
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We understand your hypothesis and develop a testing strategy & plan tailored to your needs.
Strategy & Planning
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We understand your hypothesis and develop a testing strategy & plan tailored to your needs.
Creative Development
2
We develop a digital prototype of your concept and suite of creative assets to test the concept.
Creative Development
2
We develop a digital prototype of your concept and suite of creative assets to test the concept.
Creative Development
2
We develop a digital prototype of your concept and suite of creative assets to test the concept.
Synthetic Audience Testing
3
We gather early signals using the latest technology as we start to understand messaging & comms, creative & brand engagement, behavioural and commercial viability of your concept.
Synthetic Audience Testing
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We gather early signals using the latest technology as we start to understand messaging & comms, creative & brand engagement, behavioural and commercial viability of your concept.
Synthetic Audience Testing
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We gather early signals using the latest technology as we start to understand messaging & comms, creative & brand engagement, behavioural and commercial viability of your concept.
Consumer Interviews
4
We us the latest tools to gather real feedback from your target market – fast.
Consumer Interviews
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We us the latest tools to gather real feedback from your target market – fast.
Consumer Interviews
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We us the latest tools to gather real feedback from your target market – fast.
Real-World Testing
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We simulate the launch of your concept via geo-fenced digital ad campaigns and landing pages, identifying behavioral data (CTR, CVR, CAC, ROAS), price elasticity curves, messaging analysis and purchase indicators.
Real-World Testing
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We simulate the launch of your concept via geo-fenced digital ad campaigns and landing pages, identifying behavioral data (CTR, CVR, CAC, ROAS), price elasticity curves, messaging analysis and purchase indicators.
Real-World Testing
5
We simulate the launch of your concept via geo-fenced digital ad campaigns and landing pages, identifying behavioral data (CTR, CVR, CAC, ROAS), price elasticity curves, messaging analysis and purchase indicators.
Analysis & Results
6
A consolidated report of all testing phases provides a summary of findings, a launch readiness report and recomended GTM plan for launch.
Analysis & Results
6
A consolidated report of all testing phases provides a summary of findings, a launch readiness report and recomended GTM plan for launch.
Analysis & Results
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A consolidated report of all testing phases provides a summary of findings, a launch readiness report and recomended GTM plan for launch.
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Products & Pricing
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Products & Pricing
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Products & Pricing
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Our flexible pricing model puts you in control and incentivizes productivity.
Every project is shaped by close collaboration and a shared commitment to meaningful design.
Phase by Phase
Want to take your time? Go through the process phase by phase, at your own pace.
Phase by Phase
Want to take your time? Go through the process phase by phase, at your own pace.
Phase by Phase
Want to take your time? Go through the process phase by phase, at your own pace.
Fixed Package
Kick us off on a fast paced process where we guide you through an insightful end-to-end program.
Fixed Package
Kick us off on a fast paced process where we guide you through an insightful end-to-end program.
Fixed Package
Kick us off on a fast paced process where we guide you through an insightful end-to-end program.
Bundles
Buy multiple programs in bundles and draw down on them over time. The more you buy, the more you save.
Bundles
Buy multiple programs in bundles and draw down on them over time. The more you buy, the more you save.
Bundles
Buy multiple programs in bundles and draw down on them over time. The more you buy, the more you save.