— Senior design expertise for healthcare product & marketing teams.
The work that still matters is the work AI can't do — the stuff that takes experience, judgement, and taste.
We use AI to move smarter, sharper and to improve products, but the value is in the team behind it. That's the Go–Collective.
A senior team with deep expertise in healthcare, working with early stage ventures and enterprise.
Early Stage Ventures:
When you're moving faster than you can hire, we drop in as a senior team to ship the work — concepts, prototypes, product, brand — and hand it back when you're resourced up.
Enterprise:
When the work matters but your team is at capacity, we run it as a dedicated project team alongside yours. New product, new website, the launch that keeps slipping — we ship it in a defined window.
Regulatory Expertise:
We have a deep understanding of medical, legal and regulatory compliance. This expertise led us to completely redesign the processes for a client, reducing approval times for standard assets from 15 days to 15 minutes.
Allē
Services
Product Design
Client
Allergan Aesthetics
The largest, most successful elective healthcare loyalty platform in the US.
From prototype to 7 million users, our team were central to the strategy, design and execution of this transformative digital product.
Botox
Services
B2B & B2C Website
Client
Allergan Aesthetics
As part of the long term creative and digital transformation at Allergan Aesthetics, we redesigned the Botox website to better reflect the brands evolution and meet the needs of today's customers and consumers.
The work here established a UI kit and component system that would be used across the brand portfolio, ensuring efficiency and consistency within the family of brands.
Who we've worked with:
Allē, Botox, Coolsculpting, Juvederm, Ciitizen, Milan Laser, Numan, Skin Social Club & more...
Juvederm
Services
B2B & B2C Website
Client
Allergan Aesthetics
As part of the long term creative and digital transformation at Allergan Aesthetics, we redesigned the Juvederm website to better reflect the brands evolution and meet the needs of today's customers and consumers.
We created an intuitive, informative, and engaging platform that reflects the brand's commitment to innovation and excellence in aesthetic treatments.
Allergan Medical Institute
Services
Product Design
Client
Allergan Aesthetics
Allergan Medical Institute (AMI) is a customer training platform designed to educate practitioners on the best ways to use the Allergan portfolio of products.
A refreshed identity and design system powered a complete UX and UI redesign. The focus was on simplicity and creating a 'content platform' feel, moving away from standard training platform patterns.
Ciitizen
Services
Product Design
Client
Invitae
Founded by Apple's Director of Consumer Health Strategy & Engineering, Ciitizen was created to make healthcare records more readily available.
We developed a new, user-friendly identity for Ciitizen, one stripped bare of needless detail and embraced minimalistic principles which carried through to the product design.
Ross J Barr
Services
Brand & Packaging
Client
Ross J Barr
Brand strategy and packaging design for a premium wellness brand.
Our remit covered the full GTM package from brand design to packaging, POS, socials and ecommerce.
Skin Social Club
Services
Concept Testing
Client
Skin Social Club
The founders of Skin Social Club believe there's an opportunity in the UK for a premium laser hair removal chain.
We designed a concept prototype to test and validate the hypothesis using innovative behavioural testing techniques.
We turn innovation conviction into investment confidence – taking ideas from zero to launch and beyond.
Problems we solve
What to build
Untested concepts
Risky bets
New markets
New categories
New propositions
What to change
What to fix
Broken journeys
Friction points
Stuck customers
Misaligned teams
Outdated experiences