Great Dane
The Great Dane website redesign aims to create a seamless connection with today’s transportation audience while honouring the brand's rich heritage. This project offered an opportunity to design a refreshed user interface that fully embraces and enhances the new brand identity.
By reimagining the site’s structure and taxonomy, our aim was to create a more engaging and interactive experience. This approach not only improved user navigation but would also help drive greater engagement and increase opportunities for conversions.
