SOL
Services
Concept Testing
Client
FMCG/CPG
Year
2026
Modern diets significantly lack the amount of fibre the human body requires on a daily basis. There is an opportunity to use this insight to develop a fibre rich range of snacks that helps people increase their daily fibre intake, improving the nation's health and building a large scale snack brand.
We worked with an FMCG/CPG giant to test this hypothesis. By creating this digital prototype we were able to test value proposition development, messaging development, pricing, positioning, creative and overall demand for a portfolio of snacks with a fibre focus.
Our process helps clients understand what people do, in addition to what they say they would do. Real consumers, real channels, real evidence.
